WebSight Design Inc.

Email Marketing Training

Even now, well into the 21st century, direct marketing continues to be an important part of most company's strategy for reaching new or existing client or customers. Since we now live in a digital age, more people are relying on email to bring them the news, updates, and exclusive notices of upcoming sales that fits their unique needs.

Why this is such a highly successful marketing channel is because it's something that customers can fully control. They choose which mailing lists to be on, based on their specific preferences and goals. So you can be sure that when someone signs up to be on your email mailing list, you've got a highly qualified lead.

Risk Of Being Flagged A Spammer

At the same time, spam is at an all time high, and most of the larger Internet Service providers have implemented anti-spam procedures that could very well mean your email gets blocked before it ever arrives. And the federal government's CAN-SPAM act ensures there are hefty fines for people who violate anti-spam rules as well.

Because of these issues, it's no longer acceptable to send out an email to hundreds or thousands of people on your own or through older bulk-email methods. You need to use a proven method that ensures your email gets through. Because of this, WebSight Design recommends Constant Contact as a top tier provider of email marketing solutions. Their spam prevention technology virtually ensures you won't need to worry about being banned from sending out email to your customers and contacts. And their campaign management report and tracking solutions help you to maximize your results.

Effortless Email Marketing

WebSight Design has implemented and set up the email marketing solutions for many of our clients-some with mailing lists as large as 60,000 recipients. And we've trained those clients on how easy it is, once set up, to send out regularly planned and off-the-cuff mailings. Long gone are the days of needing to hire someone to customize an email for both plain text and HTML versions of a mailing. Now, through point & click, drag and drop methods, you too can create and use visually appealing, highly effective messages.