Our comprehensive pay per click management services run the full-spectrum of PPC management activities. From selecting the appropriate keywords to target, to building and optimizing your campaigns, to making sure your landing pages are optimized for maximum conversion rates, WebSight Design will assist you in making sure your pay per click campaigns work to bring your business a steady stream of qualified leads and sales.

Our team manages client Pay Per Click campaigns with budgets ranging from a few hundred dollars per month to hundreds of thousands of dollars per year. We have extensive experience working closely with clients to ensure the proper management of paid listings - keeping within annual, monthly and even daily spending limits.

When beginning to work with new clients, we initially like to analyze any existing PPC campaigns if there are any. Additionally, we also like to schedule a client call to get a clear sense of what your goals are with regard to search engine marketing.

Keeping your goals and current search marketing efforts in mind, we then create a custom pay per click marketing plan uniquely tailored to your goals and objectives. With a plan in place, we then begin work on your campaigns.

Keyword Research & PPC Campaign Build

Effective and thorough keyword research is the cornerstone of any successful search engine marketing campaign. Depending on the market and competition for a keyword, costs per click vary substantially among different keywords and markets.

At WebSight Design, we use an array of keyword research tools to help you find the best possible keywords to target in your campaigns. Having built many campaigns across a wide array of industries, we have a lot of experience in selecting the appropriate keywords for any given website given the search volume and competition levels for that keyword.

After we have performed thorough keyword research, we then construct your campaigns using the absolute best practices in pay per click marketing to make certain that your campaigns have a high degree of relevancy while ensuring that you pay the lowest possible costs per click for your competitive space.

Conversion Action Identification and Tracking

As part of our pay per click management services, we also work with you to determine what constitutes an appropriate conversion action for your campaigns and then to set up a system to track conversions down to the keyword and ad creative level.

When paying for every click, it is essential to know which of your keywords and ads drive the bulk of your conversions so that your advertising budget can be allocated in the most effective possible way.

Landing Page Design and Testing

In addition to choosing the appropriate keywords and crafting strong ad copy, the landing page that a searcher arrives at after clicking on your ad is the third crucial component in a successful PPC campaign. A poorly optimized landing page can cause you to have less than satisfactory results from your PPC campaigns.

Most people are often surprised to hear that small changes in the layout and design of their landing pages can significantly impact their conversion rates. By testing the most critical landing page elements, the ideal combination of elements can be discovered that will maximize your conversion rate.

We work closely with clients to design landing pages based on best practices in landing page design. We can then test the critical variables of those pages using the Google Website Optimizer to find the special combination of those elements that results in the highest possible conversion rate.

Ongoing Campaign Management

Our standard PPC campaign management process entails a minimum three-month engagement process during which time we build, launch, and optimize your campaigns on Google AdWords. During this initial period, we also offer the additional services of custom landing page development and conversion action identification and tracking setup.

At the end of three months, you may choose to engage us in ongoing campaign management. Activities in this area involve building out your campaigns on other search engines, landing page testing and tuning, ongoing ad creative split testing, and continual campaign refinement and improvement.

Assisted Directly By Google, Yahoo, and Bing Staff

Our PPC work is extensive enough to have earned us being assigned an AdWords management team at Google as well as the equivalent management teams within the Yahoo Search Marketing and Microsoft adCenter divisions. We have direct access to account support staff that we can call on should we ever need assistance with your account.