Founded by actor Lorenzo Lamas and Eddie Trotta, Lorenzo Cycles sets out to deliver a unique riding experience and sense of expression to its customers. Lorenzo Lamas starred in TV shows Falcon Crest, Renegade, and The Bold and The Beautiful. He currently stars in his own reality show, The Lamas Family. Eddie Trotta is a custom bike builder and founded Thunder Cycle Design. To enhance the exclusive feel for riders, Lorenzo Cycles introduces a limited number of each bike model to the market. Detailed information about these products and consultation requests can be found on LorenzoCycles.com. The website was launched in conjunction with meat and potatoes, a boutique design company located in Los Angeles which specializes in print, packaging, and advertising design that has been partnering with WebSight Design for over ten years. WebSight Design provided custom development for the site. It includes a robust site administrator that allows the client to manage products, media galleries, and site content. The newly developed site, among other features, has a history of the company, bike specs, photo galleries, and an appearances calendar.
Perhaps, one of the most noteworthy elements of the website for customers is the Shop area. Here visitors can purchase Lorenzo Cycles apparel, belt buckles, jewelry, and watches. Additionally, the company teamed up with Oakley to offer website users an array of high quality day and night eyewear. Along with selling bikes and lifestyle products, the company and website are dedicated to bringing awareness to causes, foundations, and organizations that benefit children and the armed forces. Available for purchase in the shop are event shirts for Sturgis '09 and Octoberfest '09 with all profits being donated to The Make-A-Wish Foundation. Lorenzo and Eddie also participate in numerous charity rides, such as the Toys for Tots Run of South Florida, the largest in the country.