Creative Development has been buying and operating commercial real estate since 1970. With its new site, potential buyers and renters can easily view property specs, locations, photos, and pricing information. Added with the new site design are a forum and, for user convenience, a contact form. To give Creative Development the ability to easily control the content on its site, we developed a custom site administrator tailored to its specific needs. Using this system, the client can manage its property listings and view its contact submissions. With the goals and requests of the client in mind, an SEO campaign was executed. This included elements such as keyword selection, meta and alt tags, and optimized site content. Google Analytics was installed to track and analyze the results of the SEO implementation.