Kael Foods Company's journey started with a couple of farm fresh eggs and developed over time into a successful growing company. Kael Foods is a local dairy wholesaler serving the San Francisco Bay Area since 1930. This company has been known for their first-rate service, incomparable prices and top of the line products. The goal of the site was to attract businesses such as bakeries, food chains and restaurants located in the greater Bay Area. Hence the WSD team developed a new web site for Kael foods and added both a professional design optimized for search engines and an easy-to-use content management system. WSD organized site content in a well thought out hierarchy optimized for search engine rankings. The new website is now user-friendly and generates leads.