- Design a visually appealing mobile site in line with Hard Rock Hotel & Casino's target market.
- Increase conversion - in this case, hotel bookings.
- Reduce the mobile and tablet bounce rates.
Last month, WebSight Design launched a modern, sleek mobile version of the Hard Rock Hotel & Casino's website.In contrast to the previous mobile version, which displayed limited content, the new optimized mobile site successfully translates all the content from the desktop version to a smaller interface. To prevent sluggish load times on mobile devices, WebSight Design and the Hard Rock Hotel & Casino team opted for a presentation layer instead of responsive design. Our 3 primary goals for the mobile launch were to: