It's the new year, which means new beginnings and of course, resolutions for healthier living. The start of 2016 also brings the launch of Websight Design's first website of the year, calpurefoods.com, a California-based company, that will make achieving diet goals all the easier. Healthy and happy, CalPure Foods was founded by the husband and wife team and multi-generational farmers Mike and Erika Rutledge. CalPure Foods is the culmination of Mike and Erika's dream of producing world-class food they could offer to a global market. The brand's inaugural product: PURE Avocado Oil™. Mike and Erika are committed to providing specialty and quality food products. In early 2016, coinciding with the California avocado season, CalPure Foods will become the first large-scale domestic producer of avocado oil in the United States, a portion of their oil production will use only 100% California-grown avocados. In addition to being delicious, avocado oil has countless cooking and health benefits. Cholesterol-free, Non-GMO, and certified kosher, Pure Avocado Oil™ is a known superfood that can be used for roasting, frying, grilling, searing, dipping, drizzling, spreading, and emulsifying. PURE Avocado Oil™ has the highest smoke point among all cooking oils at 520o F. WebSight Design was involved in all aspects of the fully-responsive, mobile-friendly website's creation: brand strategy, graphic design, production, development, and search engine optimization. Calpurefoods.com has e-commerce functionality that enables visitors to the site to purchase Pure Avocado Oil™. Calpurefoods.com has a recipe section that displays mouth-watering, easy-to-prepare recipes. If you're looking for a tasteful, healthful addition to your pantry, look no further than CalPure Foods.