Consistency in the Age of Disruption

Consistency in the Age of Disruption

October 19, 2022 | By: Author Page for Stephanie Long

I landed a scholarship to my local junior college in track and cross-country — this in spite of never even making it to the high school state championships. I, along with a rag-tag band of fellow never-staters, was lucky enough to be scouted by a coach who could recognize potential. By the time my eligibility was up, I was team captain at a Division II university, and had earned All-Conference honors. My coaches called me a "late bloomer." I used to think that was true, that I had some kind of inner gem that was waiting for the right time to shine. But now that I'm older, I think my success was due to that rather boring and currently unfashionable concept: consistency over time. Devote yourself to strategic training, embrace deferred rewards, run enough 5Ks, and eventually you'll get fast. Possibly very fast. 

That same principle applies to many other areas of life: saving money, training a dog, cultivating a garden. And of course it applies in business as well, with marketing campaigns, reliable product offerings, and even items as simple as completing projects on time and billing clients regularly. What you build your day-to-day with becomes the foundation upon which you can showcase your "big wins" — the portfolio-worthy projects that set you apart from the competition, and attract more and better projects. Your foundation is what allows you to adapt to change and grow within the industry, by mitigating risk. Daring to run your mile splits slightly faster on race day is only possible when you've put in all the less-glamorous training miles leading up to it.

Tuning out the noise

In today's climate, it can be challenging to tune out the chatter about unicorns and disruptors. Seemingly everyone wants to be the Next Big Thing that "upends an entire industry." Open your news feeds and you'll see numerous headlines about this or that new business that promises to change the way things work overnight. And sure, sometimes this happens.

But business, like sports, is full of those with fanfare promises who quickly fell from the headlines. Some disappeared completely; some quietly became just another contender. There's no reason to get drawn into the hype.

Consistency pays off

WebSight Design has been in business for over 25 years — a number that's nearly unheard-of in the web development industry. We've done this by being consistent over time. We've upgraded our code base along the way, as new technology surfaced. We've honed our design skills, invested in our marketing department, and developed superior hosting. We’ve expanded our offerings and stayed true to our core values. 

Many of our clients have been with us for a decade or more: Mark McLaughlin, George Halvorson, Channel Lumber and Carey Hagglund Condy, to name a few. We've been able to maintain relationships and stay relevant by building our foundation, and using it to move forward, project by project, year by year. I've been privileged to be part of WSD for most of those 25 years, starting out as a kid with potential, and working up to Creative Director. I couldn't be more proud of our team. Our experience is our success. And we are always happy to share it with you. 

If you're interested in our services, contact us, and put our 25+ years to work.

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