WebSight Design (WSD) recently launched an e-commerce website for long standing client Jonathan Lack. Youcantscalechaos.com is a hub to promote and sell the book Jonathan authored by the same name, You Can’t Scale Chaos. Jonathan's message is now that we are in a post-COVID world with high interest rates, limited inventory, and longer days on market, working sixty-plus hours a week alone isn’t enough to accomplish real estate goals. At this point, there’s only one way to keep growing: work smarter.
"No shortcuts, no magic pills, no hype or BS—just simple foundational business principles.”
Jonathan earned an MBA from the University of Pennsylvania’s Wharton School of Business, an MA in International Relations from Johns Hopkins University’s School for Advanced International Studies (SAIS),and a BA in Middle East Studies from the University of California at Berkeley; he is one the top producing agents in the Bay Area.
The cover art for the book was complete when Jonathan approached us to build the site, and our design emerged from those graphics. To visually convey that the target audience is real estate agents, high-end property photos were blurred and added as backgrund images. Bright colors add punch to a simple website layout. Programming-wise, the website is a basic CMS with a Shopify integration.
WSD was responsible for the post-production for Jonathan’s media assets: several videos, an audio book, and an e-blast announcement and powerpoint presentation.
WSD is developing and expanding this website into a full version site mybackoffice.realestate. WSD also developed Jonathan's website roiventures.com.