At WSD, we don’t just build websites—we build partnerships. Our relationship with Ron Craig, Michael Levine, and Cesar Herrera began long before Today is the Day was born.
We first collaborated on their payment processing company, Hawthorn Payments (GoHP), launching a refreshed brand and website in early 2024. So when they approached us with a bold new vision for an outdoor apparel brand, we were all in - knowing their drive, passion, and commitment to making a difference.
Today Is the Day: A Brand with a Mission
Today Is The Day isn’t just about branded clothing—it’s a movement. Inspired by Ron’s daughter, a competitive high school skier, Today Is The Day was created to motivate and inspire kids, young athletes, and communities. Their tagline, “Mindset Meets the Moment,” captures their core belief in showing up, pushing limits, and making every day count.
From Concept to Launch: Bringing Today is the Day to Life
To bring Today Is The Day to life, WSD took on the full digital buildout, including:
- Branding & Logo Design: We crafted a bold, energetic identity.
- Custom Website Development: We designed the site for easy-to-navigate user experiences.
- E-Commerce Solution: Inclusive of a shopping cart, product database, and orders database, this solution was built for long-term growth and scalability.
Unlike many startups that default to Shopify, Today Is The Day opted for a custom-built platform to avoid transaction fees and maintain full control over their business. And because their founders also operate GoHP, we were able to set them up with a cost-effective, high-performance payment solution.
A Partnership That Keeps Growing
Our collaboration with Today Is The Day is just one chapter in our ongoing relationship with Ron and Michael. Alongside their team, we’re currently working on:
- Ongoing marketing and website maintenance for both Today Is The Day and GoHP
- A digital payments application designed for iPad
- Print materials for GoHP’s product line
- A brand-new website for the Bliss Product Line, an extension of the GoHP product family
More Than Just a Brand—A Movement
What truly sets Today Is The Day apart isn’t just the quality of the apparel they sell; it’s their commitment to giving back. Through charitable donations and mentoring programs, they support young athletes and communities, helping them reach their full potential.
At WSD, we love working with brands that stand for something bigger, Ron and Michael move fast, think big and never stop pushing forward. They’re smart, driven, and always looking ahead. Working with them has been nothing short of inspiring, and we’re excited to see what’s next for Today is the Day.
Looking to Build a Brand that Stands Out?
If you’re looking for a web partner that understands your brand’s vision and can bring it to life, let’s talk.
