In today’s fast-paced digital world, an outdated website can stifle business growth and diminish online visibility. That’s why we were thrilled to partner with Sweet Memory, a trusted San Francisco IT provider, to modernize their online presence with a sleek, high-performing website - their first major redesign in more than two decades.
The challenge? Refreshing a brand and 20+ year-old website while preserving their hard-earned search engine rankings!
From Computer Supplies to IT Solutions
Sweet Memory was founded in 1992 by Sam Zaghbaba, an entrepreneur originally from Jordan who attended UC Berkeley in the 1980s—just like our own co-founder, Alex Paine.
The company got its start selling computer memory and supplies from its downtown San Francisco storefront. Back then, office techs relied on quick, walkable access to essential supplies. As technology advanced, so did Sweet Memory. Now, while keeping its original name, Sweet Memory has grown and expanded its service offerings:
- Managed IT: IT network solutions, home network services, and more
- Cybersecurity: Data recovery, office security, and threat protection
- Repair Services: Apple, Dell, and other device repair
With this shift, it was time for their website to reflect their expertise and future-focused approach.
The Challenge: Rebuilding a 20-Year Old Website with Strong SEO
Undertaking this redesign was no small feat. Sweet Memory's previous website, though outdated, had built exceptional SEO authority over two decades. A complete redesign meant walking a fine line: modernizing the site while preserving search rankings. To tackle this, we:
- We worked closely with their in-house manager Lindy Berry and SEO expert Mike Keesling on organic, content-based optimization.
- Refined site architecture and page content to maintain strong keyword relevance.
- Optimized lading speed and mobile responsiveness for better Google rankings.
With the expertise of our WSD design and development team, we created a fast, visually appealing and user-friendly site that positions Sweet Memory for long-term digital success.
Bringing Sweet Memory’s website into the modern era required a team effort. Stephanie on the WebSight Design team worked her design magic, freshened up the logo, and built a sleek, fast-loading, mobile-friendly site. Longtime WSD consultant Mac Cady meticulously fine-tuned text and imagery, ensuring that every detail reflected the brand’s evolution. The client was busy running their business, which meant the project stretched over nearly 12 months—but the result was well worth it.
A Future-Ready Website for a Scalable Business
The newly launched SweetMemory.com now truly reflects the company’s growth and expertise. With a modern design, improved user experience, and a structure that supports strong SEO, Sweet Memory is poised to continue serving the San Francisco community and beyond as a leader in IT solutions for years to come.
Is Your Website Holding Your Business Back?
An outdated website can cost you customers, credibility, and search engine rankings. Whether you need a full redesign or an SEO-focused refresh, WebSight Design is here to help.
Just like we did for Sweet Memory, we can modernize your online presence -without sacrificing your digital footprint Ready to future-proof your business?
Let’s talk! Contact us today to start your website transformation.
