Tres Agaves: Website Redesign

April 19, 2017

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tres agavaes homepageIn Spring 2017, WebSight Design launched a redesign of tresagaves.com. The new site was a collaberation between the Sausalito-based full-service marketing communications agency Butler Shine Stern & Partners and The Electron Shop. The new tresagaves.com is lush with vibrant location-based photography and is also part of ground up re-branding effort that included a new tag line, Tequila Made in Tequila. The website uses story-telling and video to encourage users to discover and engage with the site. Fictional characters play the role of residents of Tequila that are programmed to interact with users via social media. To drive sales and brand awareness, Tres Agaves Tequilas and Cocktail Mixers are highlighted prominently and playfully throughout the site. Users can search cocktail recipes, or find Tres Agaves Tequilas and Cocktail Mixers in their area. The product locator utilized a custom-styled Google Map API and integrates the Tres Agaves product database.