There’s little doubt of success when the Red Rocker, AKA Sammy Hagar, sets his sights on something. As a singer-songwriter, musician, author, and entrepreneur Hagar has worked hard throughout his career to leave his mark on the world. The American icon has seemingly done it all, from Van Halen and the rock & roll hall of fame to launching the Cabo Wabo Cantina, founding Cabo Wabo Tequilla, Sammy’s Beach Bar and Grill, Sammy’s Beach Bar Rum, and co-founding Santo Mezquila.
The serial entrepreneur is at it again! Hagar just introduced a new spirit to his product line: sparkling rum cocktails.
Founded from the roots of Sammy's premium Beach Bar Rum, SBBCCo. Sparkling Rum Cocktails are only 130 calories, 5.5% ABV, sweetened with agave nectar, and made with all-natural flavors and no added color.
A new website & evolving partnerships
As the hosting provider for Sammy Hagar's Beach Bar and Grill and Beach Bar Rum websites, we were excited to help bring his latest venture to life online. Our team of expert developers worked closely with Hagar's design firm, Meat and Potatoes, to develop and host the new sbbcco.com.
Working with Hagar and Meat and Potatoes is always a thrill! The colorful design, brand assets, high-res photos, and vector artwork made this website fun to build. CSS motion and parallax scrolling create a lively interactive user experience. While four hidden 'flavor' pages, accessed via QR codes on the cans, make this site almost as enjoyable as Sammy's delicious rum cocktails.