If somehow you haven't heard of her, Tracy McLaughlin is one of the top 25 realtors in the US, a notable author, and a media personality. As a successful real estate strategist, Tracy has sold more than $4 billion of residential real estate throughout her 20-year career. She transcends other agents by providing her clients with a unique strategic approach that focuses on psychology, preparation, pricing, and presentation.
With a mission to change America's understanding of buying and selling homes, Tracy helps her clients be aware of the emotional and psychological traps that can sabotage the investment in their homes.
In her book, REAL ESTATE RESCUE: How America Leaves Billions Behind in Residential Real Estate and How To Maximize Your Home's Value, Tracy provides homeowners with a clear roadmap to monetize the sale or purchase of their home.
A simplistic, bold new website
Known for her marketing and presentation prowess, Tracy continually seeks to establish and maintain meaningful connections with people in-person and online. So, as our long-time client, she recently sought our help in redesigning her website to ensure her digital presence stayed on par with her outstanding service.
About the project
Our expert team of website designers, developers, and project managers kicked off the project with a collaborative discovery and planning session. After learning of Tracy's desire to have her website capture the essence of her entire brand and encompass more than a collection of listings, we worked to create a design that would be as thoughtful and elegant as our client.
Partnering closely with Tracy and her team, we developed a custom media page to capture her wide range of appearances and speaking engagements. We revamped her about page to emphasize Tracy's 4P Strategy, featured her pre-listing, renovation, and design services, and highlighted her authorship of the Real Estate Rescue. Additionally, we used a full-screen video on the front page and peppered subtle movements throughout the site.
The site's sophisticated black and white color scheme with red highlights work to accentuate high-end photography. While photos and videos found throughout the site go beyond the traditional scenes of luxury homes by also capturing the life and career of Tracy McLaughlin. From public speaking to engaging with her clients, the website artfully portrays this outstanding industry leader's vast skill and diverse expertise.
We enjoyed creating this site for one of our favorite clients. Whether you wish to check out our latest website or simply want to find a fantastic real estate agent, we hope you will visit tracymclaughlin.com. Click here to visit tracymclaughlin.com.