Effective Teaching

A Custom Educational Platform With Robust Technological Solutions

Client Overview: Harry K. Wong Publications is the life work of Harry K. Wong and his wife, Rosemary T. Wong.  Harry and Rosemary are the visionaries, lead authors, and creative designers of everything the company produces, as well as the owners of the privately held company.  They are former, award-winning, classroom teachers who share with the profession through a variety of media what it takes to be an effective teacher. The company is focused on bringing dignity to the teaching profession with relative content and quality materials at an affordable price. Click here to learn more about Harry K. Wong Publications.

The Challenge

Understanding the value of providing a seamless, high-quality educational experience in-person and online, Effective Teaching sought to revamp its website to serve customers better. As an educational company that provides instruction and teaching materials for teachers, Effective Teaching partnered with WSD for custom programming solutions and API integrations that would enable both physical and digital delivery of educational content. 

Our Strategy

Working closely with Effective Teaching, the team at WSD learned about the company's need to create viewing restrictions on digital media, establish robust admin management functionality, and develop multiple APIs for a more seamless and efficient workflow. 

As a result, our developers created an e-commerce site, connected to a learning management system that tracks tests and auto-sends certifications and the company's digital delivery platform,, which allows customers to purchase and watch digital content. To help enforce digital media consumption agreements, we built rule-based programming that restricts content based on IP address, account, number of views, and length of time content is available. WSD also developed logic that ensured customers were reading materials before taking exams etc. 

To provide a more fluid customer experience, we built: a custom video player system, a package builder that allows customers to bundle any combination of e-learning products, shipping API integrations, and volume discount logic to calculate bulk shipping costs for classroom orders. 

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Services Provided

API DevelopmentContent Management SystemE-Commerce DevelopmentHosting & PCI ComplianceLead GenerationProject ManagementWebsite DesignWebsite DevelopmentWebsite Maintenance

The Result

WSD designed and developed three sites for Harry K. Wong Publications:,, and Since launching the new sites, our clients at Effective Teaching have been thrilled with the functionality of the sites and easy-to-use CMS. Click here to visit


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